Flex Manager

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Algemeen en marketing management

Algemeen en marketing management

Work Experience

August 2009 – present:
Business consultancy and interim management: consultancy, management support, advice, training etc.

• Interim manager franchise at Escura (part of Brocacef Holding)
Consultant for ASKA (Association of Pharmacy-owned companies in the Netherlands)
Set up and implementing a network with the big health insurers resulting in a higher reimbursement for all of the members of ASKA;
• Member of advisory board of Apoteam. Young company active in the OTC-market;
• Consultant for Alta-Farma, a group of 7 pharmacies. Set up a formal relationship with the local GP’s (prescribers);
• Project leader of the implementation of a European tender in prisons in the Netherlands commissioned by Ministry of Justice and Kring-apotheek;
• Advisor for an private equity company which is planned to set up a pharmacy-network in Europe (starting in Spain);

July 2003 – August 2009:
General Manager Kring-apotheek BV
Market leading retail chain (75% franchising) in the Dutch Pharmacy market. 51% owned Business Unit of Alliance Healthcare Netherlands, part of Alliance Boots.
Achievements:
• Reorganising costs;
• Professionalization organisation and enhanced productivity;
• Improving quality awareness, motivation and pride among employees and franchisees;
• Improved market relations and developed new outlets;
• Growth number of members 45% in 5 years;
• Increasing brand recognition from 9% to 75% by B-to-C advertising;
• Restructuring business unit into Ltd. with two main shareholders (51% Alliance Healthcare Netherlands, 49% association of independent pharmacists);
• Partly responsible for development and roll-out of Alphega (franchise-concept) in UK, France, Spain, Italy, Czech Republic and Russia;
• Responsible for total B-to-B and B-to-C marketing and communications of Alliance Healthcare Netherlands and Kring-apotheek;
• Developing the national web shop of Kring-apotheek;
• Successful introduction of the direct to patient solution for specialty drugs;


February 1999 – June 2003
Commercial Director Alliance Healthcare
Responsible for the sales and margin of Interpharm (Alliance Healthcare Netherlands) for the south of the Netherlands;
Achievements:
• Turnaround the total organisation of the branch in ‘s Hertogenbosch (margin, sales, costs, people, etc).
• Build up commercial organisation in the South of the Netherlands.
• Improved quality awareness, motivation and pride among employees;
• Removed the branch to another place;
• Closed smaller business units;
• Created sales growth of 20% yearly;

February 1996 – January 1999:
Head of marketing department Alliance Healthcare Netherlands
Achievements:
• Set up of a marketing department for one of the largest Dutch wholesalers;
• Introduced customer survey’s.
• Introduction and implementation of Customer information system;
• Set up and roll out of a yearly held internal course (together with HR) for a better understanding of the market;

Education

2004 – 2006: Erasmus Food Management Institute, Erasmus University Rotterdam Master of Food Management (Master in Retailmarketing)
Specializations: brand management, supply chain and
Formula management
2003:Language Institute Regina Coeli Language training English Level B-1
1998 -1999:NPI Institute for business development
Management Performance (personal development training)
1996 -1997:IFB Laren (Institute for business economics)
Follow-up study in Pharmaceutical economics
1996: SPSS Analytical statistic software course
1992: NIMA-B Marketing course
1991: NIMA-A Marketing course
1979-1984 Mollerinstitute Tilburg
Economics and law
1974-1979 Pre university education Hertog-Jan in Valkenswaard
Furthermore many general and job-oriented educational and training courses. Familiar and skilled in most software applications.

Skills

Change management, people oriënted, Restructuring organisation, setup collaboration with stakeholdes, resultdriven

Languages

Dutch mother tongue
English fluent
German rather fluent
French basic conversational


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