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(International) Field Marketing Manager

(International) Field Marketing Manager

Work Experience

Employment (projects)

July 2014-February 2015 Infoblox B.V., Amsterdam

(Interim) Marketing Manager NEUR & ME
Field Marketing Manager Northern Europe: Benelux & Nordics + Middle East (UAE, KSA, Egypt, Oman) + Turkey.
Responsible for budgeting, planning and execution of regional marketing plans, including SEM, electronic communications, events organization, webinars, case studies, PR etc. Joint marketing planning with business partners.

August 2013-July 2014 Pegasystems B.V., Amsterdam

(Interim) Senior Marketing Manager Benelux
Planning and executing on local marketing plans which include communications engine, events, telemarketing, community building (user days), case studies, PR etc. Driving pipeline and supporting 8 different market verticals. Writing commercial copy for different market verticals. Joint activities with partners.

March 2013-October 2013 Brocade, Amsterdam

(Interim)Benelux & Nordics Channel Marketing Manager
Driving marketing programs through the channel. Building and sustaining partner relationships.
Help partners drive their marketing plans and generate sales opportunities with and for them. Including telemarketing lead generation, events organization, email and online marketing. Writing commercial copy.

February 2013 Twinmotion (KA-RA), France

(Consultant) Written strategic marketing and communication plan for product launch, including timeline and budget.

2010-2013 Autodesk BV, Hoofddorp

February 2012-July 2013

(Interim) EMEA Field Marketing Manager AEC & ENI
Industry marketing manager for the engineering, construction, natural resources and infrastructure markets. Responsible for the roll out of industry demand generation campaigns throughout EMEA. Generating leads though online search and social media campaigns, PR activities, events, tradeshows, thought leadership sessions and webinar series. Large focus on event organization: user days, tradeshows, and market specific seminar series/breakfast sessions.

December 2010-February 2012

(Interim) Marketing Manager Benelux
Responsible for channel and campaign management for the Benelux. Driving lead generation for channel partners through the promotional mix including PR and commercial copy writing. Manager Benelux kick off partner event and manufacturing user event 200+ attendees. Managing cross EMEA marketing agencies for roll out of EMEA campaigns in the region.

Employment (permanent)

August 2006-December 2010 IEX Corporation BV, Utrecht

International Marketing Manager EMEA & APAC
IEX Corporation sells workforce management software for the optimization of contact centers. Responsible for the growth of the business partners in both the EMEA and APAC region (25 partners). Providing strategic direction and generating sales leads for these partners and therefore for IEX.
Developing and managing marketing and sales solutions to help grow their business to 12 million US dollars for both regions. Direct marketing activities include: managing high level roadshow sessions, seminars, exhibitions, electronic direct marketing, social media and PR. Experienced commercial writer and spokesperson for press and analysts. Functional manager of office manager.

August 2003-July 2006 Progress Software Europe BV, Rotterdam

Senior Marketing Manager EMEA
Progress Software provides database management software, integration software and real time software for all market verticals by working together with application partners. Responsible for all product solutions and marketing development of vertical markets (retail &manufacturing). Also provided hands-on local marketing support in Nordics, Southern Europe and Benelux. Working closely together with headquarter management team to ensure that marketing strategy is rolled out in the EMEA region, as well as to represent the EMEA local offices at a corporate level. Activities including major elite AP strategy planning, end user demand generation directly through the marketing mix and indirectly in building relationships and communities (owner of vertical best practices workshops). Experienced commercial writer and experience with global PR roadshows (accompanying European journalists) and local PR opportunities (specifically in Northern Europe, Southern Europe and Benelux). Non-functional manager of 16 marcom specialists across EMEA.

June 2001-July 2003 GERLING NCM, Amsterdam

Product Marketing Manager New Products
GERLING NCM provides credit management solutions worldwide. Responsible for product marketing all new products. Generating leads for, and stimulate cross selling in, the sales organization.
Product/market introductions and market development of new products. Working closely with and managing marketing agencies and printing house.
Project management: including distribution and pricing. Products: OnGuard (software for credit management), Guarantees, Collections, Secondment and eCredible (outsourcing of credit management). Manage marketing specialists in the area of market intelligence, database marketing and events management. Functional manager of marketing specialist.

October 1999-May 2001 Hewlett-Packard Nederland B.V., Amstelveen

Outsourcing Program Marketing Manager Nordic Region
Responsible for the various different IT-outsourcing programs that Hewlett-Packard provides to the Northern European market. Generating leads for 6 countries in the region including Benelux and Nordics. Developing and implementing lead generation activities using the promotional mix and PR. Liaison between sales and delivery. Translate and localize services from the USA and implement these in the Northern European market.
Non-functional manager of 6 marcom specialists across Northern Europe and Benelux.

May 1998-October 1999 Hewlett-Packard Nederland B.V., Amstelveen

Marcom (Marketing Communications) Manager
Development and implementation of communication tools for various business units within the Services Division, which include hardcopy tools and electronic tools, seminars, workshops, tradeshows etc. Project leader of general awareness campaign for HP Services for the Dutch market including all aspects of the promotional mix (billboards, advertisement, radio commercials, etc.). Initiated new Internet and Intranet site for HP Services Division. Project manager of HP Services newsletter: Go4Service. Liaison between program marketing managers and local sales force. Manage the implementation of HP’s new e-services vision and strategy. Designed the best e-services website of all European countries. Functional manager of marcom assistant.

July 1997-May 1998 Hewlett-Packard Ltd. Bristol, United Kingdom

Marcom (Marketing Communications) Specialist
Writing communication plans for various product/market combinations. Determine market strategies and message strategies. Planning and implementing the promotional mix, like redesign packaging materials, internet sites, advertisement, press activities, direct mails, brochures, flyers etc. Responsible for joint marcom activities with high performance desktop division of Hewlett-Packard in Grenoble. Marcom contact for Asia-Pacific. Cost of ownership program for tape storage. Developer and sole owner of HP media project (repositioning media in the market), including all communication tools (web, packaging, white papers, inbox materials etc.).

1994-1995 Hewlett-Packard Ltd. Bristol, United Kingdom

Placement Student/Business Assistant Received sponsorship for final year of studies
Owner of the forecasting process for 5 different product lines of information storage devices. Set up and manage forecasting program. Responsible for monthly sales results reporting of marketing center. Extensive contact with the European sales field as loan process coordinator. Initiated special PR project, development of processes manual and press scanning activities.

Education

Aug. 1996-June 1997 Master of Business Administration (GPA: 3.9/4.0).

Western Carolina University, Cullowhee, North Carolina, United States of America.

Electives Managerial Communications, Mastering the Internet, Electronic Communications and Multimedia, International Business Law.

1992-1996 BA (Hons.) Joint European Business Administration (2:1 second class first division)
and HEAO-CE degree.

University of Wolverhampton, United Kingdom and Hogeschool Holland, Diemen, Netherlands.

Majors European Business Environment, European Corporate Strategies, Marketing Strategies and Marketing Communications. Final thesis: ‘The problems women encounter in business’.

Skills

Marketing management, channel marketing management, direct marketing, campaign management, event organization, telemarketing, marcom, social media, SEO, web, PR, localization, copywriting, translation,

Languages

English, Dutch
Spanish, German
French

Other

Writer of articles for daycare organization


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