Flex Manager

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Product Management, Project Management, Marketing

Product Management, Project Management, Marketing

Work Experience

Since September 2007
Consultant (self-employed) with competencies in:
- Consulting in the field of telecommunications, mobile and media
- Development of innovate products and business models
- Project management, product & proposition development, product marketing
- Research
- Partner Management & Content Sourcing

Content Sourcing with Deutsche Telekom (since 4/2009)
- Negotiation of new and existing deals with TV channels in Germany & Europe to improve the IPTV offer of Deutsche Telekom
- Negotiating new features with the TV channels (e.g. PC-Client, Instant restart, Catchup TV, HD etc.) and adapt the contracts accordingly

Senior Product Manager with T-Mobile International (5/2008 to 3/2009)
Responsible for Mobile Email Product & roll-out of iPhone 3G

Responsibilities in iPhone project
- Project management for activation and certification of 3G iPhone
- Steer roll-out in 10 countries
- Interface between T-Mobile International, subsidiaries and Apple
Responsibilities in email project
- Steer country rollout for 3 countries
- Align international MTRs and support vendor roadmap
- Definition of upcoming releases
- Aggregation of countries proposition requirements
- Edit and align future product requirements
- Preparation support for Board Information & Decision Papers

Senior Product Manager (Mobile TV) with T-Mobile Germany 9/2007- 5/2008
- Product management for DVB-H
- Development of business/ wholesale model with external partners
- Project leader for market lunch and market entry strategy for first DVB-T handset in the world

February 2006 – September 2007
Senior Product Manager Business Development
Telefonica O2

Overall
- Identification and evaluation of relevant trends and deduction of business opportunities
- Creation of business models and search of suitable content and business partners
- Evaluation of market trends and leading major research projects in the field of
- Partner Management for Mobile TV and Mobile Internet
- Responsible for Content Sourcing for Mobile TV (Video and Download)
- Creating new partnerships for Mobile Internet
- telecommunication and entertainment - Currently mainly based on Mobile TV (DVB-H) and Mobile Internet
- Conduct project management with internal stakeholders (R&D, Finance, Regulatory affairs, Marketing) and external industry key players for successful implementation
- Developing Mobile TV product family roadmap and strategy in alignment with the Telefonica strategy. Driver for new product development.

Responsible for Mobile TV (DVB-H) product
- Set up product concept
- Product stream lead for o2, T-Mobile and Vodafone
- Define channel set up
- Integrate/ Adapt to overall „moving picture strategy“
- Alignment with o2 Group (UK) and Telefonica

In further detail responsible for:
- Business requirements in alignment with BO and other MNOs (Vodafone and T-Mobile)
- Channel Assignment in cooperation with broadcasters und regulatory
- Project leader for DVB-H Showcase for world soccer championship
- Development of DVB-H service offering:
- Product features Content- & Service Protection
- Product features Interactivity, Advertising and AVS
- Product features Audio and Video quality
- Product features Billing & Reporting incl. definition of KPIs
- Development of ESG and TV-Client

October 2003 - February 2006
Research Manager, NBC Universal
- Program Research and Market monitoring
- Manage primary and secondary research projects for 3 TV channels
- Develop and produce analyses to identify market opportunities and drive business decisions
- Work with research data (primary and secondary, e.g. ACNielsen, TGI, TdW) to develop reports and PowerPoint presentations as needed
- Responsible for the Research budget

March 2003 - September 2003
Marketing Consultant, MasterCard Europe, Brussels
- Development of Marketing campaigns (Event, Advertising, Merchandising) for small and medium sized banks in Germany, Italy and the Baltic’s
- Global Branding, CD, CI project including cooperation with various agencies and print houses
- Target group segmentation
- Internet, Intranet, Extranet Projects

September 2001 - December 2002
Project Manager Marketing, Sony NetServices, Salzburg
- Sony NetServices is the internal Sony consulting company, specialized in the area of e-commerce, interactive digital TV and mobile solutions.
- Establishment of the Marketing department - responsible for all European offices (Salzburg, Berlin, Brussels, Amsterdam)
- Strategic Development of new Services & Solutions
- Development of a Corporate Identity – set up of a website, brochures and folders
- Set up of an internal communication process (Intranet, knowledge management)
- PR activities and Cooperation with external agencies and internal organizations

September 2000 - June 2001
Research Manager, Firstream Venture24 AG, Munich
- Firstream venture 24 AG is a Pan-European Internet group operating in Europe and the United States. Firstream operates across a wide spectrum of Internet-related activities.
- Competition and market observation for the subsidiary companies uni.de AG and
- neuneu.com GmbH as well as the co-ordination of market research projects
- Preparation and Market Research for pot. new acquisitions
- Trend scouting and creation of a weekly and monthly newsletter
- Marketing activities on all Firstream-related strategic fields and their subsidiaries

September 1999 - August 2000
Marketing/ PR Manager, jfax.de GmbH, Regensburg
- jfax.de GmbH is a joint-venture of JFAX.com (market leader in Unified Messaging) and MG Internet investments.
- Market and competition observation as well as Target group definition
- Brand development of 'jfax.de' through on- and off-line marketing activities
- Establishment of the „Silicon City club“ in Regensburg Strategic positioning of the company
- Development of partnerships, which are favorable for the expansion of the company and the brand value of 'jfax.de'

Internships
- Internship at Cartier (Marketing Department), Munich
- Internship at Burda (Media Research Department), Munich
- Internship at Rena Lange (Marketing & Sales Department), New York
- Internship at Incentag (Department of Meeting Planning), Johannesburg (South Africa)
- Internship at Society of Incentive Travel Executives, New York
- Internship at Infratest Burke (opinion poll agency), Munich


Education

September 1999 – June 2002, PhD student at University of Eichstaett
Thesis subject: Knowledge Management

February 2001 – May 2001, Scholarship for the “Munich Entrepreneur Academy” from the Bavarian Ministry of the interior and the University of Munich (LMU)

November 1994 - December 1998 University of Munich
Major: Sociology, Minors: Business Administration and Psychology

1994 Abitur -Certificate of Qualification for Entrance to the German University


Skills

Produktmanagement, Projektmanagement, Produktmarketing, Research, Marketing

Languages

Native German, Fluent English,
Basic French & Spanish


Other

Training
Calculating Business Cases, Controlling,Media Planning
Six Sigma Green Belt certified,
Project Management (Prince2 & PMP certified)
Communication skills
Intercultural competencies
Presentation skills


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