Flexmanager - Managing Director Sales and Marketing

Managing Director Sales and Marketing

Work Experience

Since October 2006 Head of the Basel Regio
(Switzerland) and Germany - Sales
and Marketing, Basel
Develop the business in the second biggest region
of Switzerland + develop the new business in
Germany - generate new sales strategies together
with our business partners

General Manager from the own Consulting Company in
Germany

April 2004 - September 2006
Head of Sales and Marketing
Recording Media Panasonic
Germany, Hamburg
Build up new department; train and co-ordinate
sales force and marketing;
Develop sales strategy to expand market presence;
Accountable for budget and profit & loss results

2003 – 2004 Director Product Planning,
Procurement & Coordination of
optical media
EMTEC Consumer Media GmbH,
Ludwigshafen, Germany
(Audio-/Video-Cassettes, CD-R’s, DVD “EMTEC” –
former BASF-brand)
Responsible for optimisation of capital flow and
purchase processes; Analyse procurement channels
and new opportunities; identify and assess
alternative suppliers, negotiate contracts and
conditions; supervise Quality Assurance

2002 - 2003 Sales and Marketing Manager, Germany
EMTEC Consumer Media GmbH, Ludwigshafen
Co-ordinate sales force and marketing; analyse
market for segmentations and growth potential,
evaluate new trends and define success factors,
conduct competitor analysis and benchmark studies;
implement strategic marketing plans, pricing and
sales strategies; develop and realise opening
strategies for new distribution channels as well
as sales positioning for key products; coaching
and motivation of sales team; management of major
key accounts (customer relations programmes, agree
marketing activities, annual business targets);
establish and optimise marketing tools for tele-
sales and marketing com-munication departments.
Promotion plans (customise programmes for
advertising and merchandising); prepare and
coordinate marketing and merchandising activities
for wholesale / retail outlets.

2001 - 2002 Head of Regional Marketing North-Central
Europe
EMTEC Consumer Media GmbH, Ludwigshafen

Responsible for market research and analysis,
development of marketing and product strategy:
Evaluated and refined product portfolio according
to product mix and profitability of respective
sales channels; adapted international product
strategy based on regional specifics; handled
sales and business planning: adjusted sales plan
and strategy according to local market needs and
development.
Developed strategies for the expansion of
distribution channels and for the sales
positioning of key products; coordinated
activities of international key account managers;
planned promotions, regional advertising and
merchandising strategy; prepared and conducted
marketing and merchandising activities for the
wholesale / retail market.

1997 – 2001 Director of Regional Sales Organisation
for Russia and CIS of EMTEC Magnetics
GmbH - based in Moscow, Russia

Transfer from BASF AG to spun-off EMTEC Magnetics

Crisis management after Russian bank crash 1998:
secured outstanding debts and avoided capital
loss; developed strategies and financial models to
re-animate customer activities; identified and
realised cost savings within own organisation;
Since 1999: Doubled sales volumes compared to
situation before the cri-sis, which lead to
improvement of market position from 4th to 2nd
place.
Built up full-service sales organisation, prepared
and trained local staff to manage the sales office
independently to continue business without ex-
patriates (after end of my delegation term).
Initiated an International Multimedia-Producers’
Forum (MICRUS), which served as information
exchange platform and pool for the collection of
objective market and sales data.

1994 - 1997 Sales Director for BASF Magnetics
products for the CIS countries based in
Moscow, Russia
Assessed market potential, identified and built up
new customers and sales channels (end users, TV-
studios, industry); conducted credit assess-ments
and management of accounts receivable, reduced
active debts and financing risks; controlled and
ensured timely payments by customers; established
sales organisation for southern republics
(Armenia, Kazakh-stan und Azerbaijan);
created structure for key-account management and
trained employees accordingly; increased business
turnover by 20%.

1992 - 1994 Delegation to Russia (by BASF AG)
Foundation of a Representative Office for
the BASF Group in Novosibirsk covering the
regions Siberia / Far East

Assessment of the market and of business
opportunities in a previously unexplored market;
recruited staff, trained and prepared employees in view of local succession management; created a
sales organisation that achieved several million €
turnover within two years.
1985 - 1992 Business Development Manager for African,
Western Asian and Eastern European
countries
BASF AG, Ludwigshafen, Business Unit:
Dispersions and raw materials for paint
and lacquers, oil producing industry
conducted market research and analyses for
the regions Africa/ Western Asia;
negotiated orders and business conditions
with customers and suppliers, supervised
delivery and payments

Education

Education and Training

1983 - 1985 Technical University Berlin
Studied Food Processing Technologies
(Bachelor)

1982 - 1983 Logistics Manager: production planning and
goods allocation - Schülke & Mayr GmbH
(Sterling Drugs), Hamburg
Planned and supervised production at
outsourced sites and for OEM controlled
export handling to European affiliates

1980 - 1982 Trainee as Management Assistant for
Wholesale + Foreign Trade
Theodor Wille GmbH & Co. KG, Hamburg
Focus: Investment goods (Industry) for
Latin America

1980 Abitur in Hamburg

Skills

- setup of new sales structures
- development of new business
- crisis management

Languages

Languages: English fluent
Russian fluent
German native speaker

Other

Further education: Certified Marketing manager DVS
Rhetoric and presentation
techniques
Business strategy and planning
tools

PC skills: MS Office advanced user
Outlook, Lotus Notes, Internet
advanced user
SAP/R3 regular user