Flex Manager

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Marketing Manager, Manager, Manager Alliances

Marketing Manager, Manager, Manager Alliances

Work Experience

30-06-03- 30-06-04
Ad interim marketing manager at Avaya Benelux, a leading and global American vendor of communication technology, Converged Networks & IP Telephony, call- contact center software and global services. Main focus is the development and execution of channel and direct sales lead marketing programs. Change agent for implementing business oriented approach opposed to technology messages. Working for the EMEA marketing team.

1-7-02 / 30-06-03
Consultative projects about marketing and sales of a software compression tool, marketing outsource service, product for energy saving and services of total hygiene care. Personal development of project en change management.

1-1-01 / 30-6-02
Firepond Europe, American vendor of customer interaction software for call and contact centers and sales configuration software for Fortune Top 1000.
Marketing Manager Central Europe & Benelux and industry marketing Telco. Responsible for the development and execution of a marketing plan, within the plan a primary focus on 1) the development and execution of lead generation including use of telemarketing and CRM, 2) expansion by market development by product marketing of new products in new markets including the analysis en planning of a partner model, the development and building of partner sales & marketing pack for Europe. Secondary focus on marketing intelligence, development and execution of a customer relationship program, co-marketing with partners, PR.

September 2002 Firepond withdraw her out of Europe and closed the European office.

1-10-99 / 1-1-01
Hudson Williams Europe, American, ICT consultancy for Cost and Infrastructure Management based on Data warehouse and Business Intelligence for enterprises.
Manager Marketing & Business Development, responsible for the execution and development of the sales & marketing plan, within the plan a primary focus on 1) branding and positioning of the service offerings and 2) broadening of the scope of the service offerings. Secondary focus on lead generation, marketing intelligence, the development and execution of customer satisfaction.

1-12-94 / 1-9-99
SAS Netherlands, American software vendor of Business Intelligence,Data warehouse and Data Mining tools and applications for enterprises.
Marketing Manager and MT lid, responsible for the development and execution of a marketing plan, within the plan a primary focus on 1) change from product orientation to market orientation by building the marketing function, 2) increase of company and solutions awareness, including PR, 3) development and execution of customer care programs. Secondary focus on marketing intelligence, development and execution of lead generation including telemarketing and CRM, organisation of user group days, development and execution of relationship programs, product marketing and product launches, marketing communication, co-marketing with partners.

01-1-83 /1-11-94
ORMAS, Nokia Data/ICL, Sterling Software Benelux, software and hardware supplier for IBM mainframes, storage and communication, networks and enterprise UNIX systems. Account Manager, with the most important tasks sales and relationship management.
Sarah Lee/Douwe Egberts; consumer market research


Education

MBA Sheffield University (graduated 1999),
Marketing NIMA C (graduated 1987),
Business School HEAO CE (graduated 1980).

Training/courses:
Management Development,Marketing LED, Solution Selling, TAS, Time Management, presentation techniques and media/press training.


Skills

Core competence:
Development of customer value, customer loyalty, customer satisfaction and customer contact strategies On the basis of turn-around or growth scenario’s the planning, development and execution of distinguishable and profitable marketing activities in the Netherlands and/or in the Benelux and Europe in a B2B environment.

Features:
Determine goals, objectives and performance indicators without complicated marketing and/or business plans. Subsequently a focus on the execution. Integrated and in line with mission, goals en objectives of company, departments, partners, etc.

Primary focus:
Creation of involvement, trust and commitment among the relevant business units to enable the formulation of clear marketing goals and objectives. Then the definition, planning, development and execution of measurable and integrated marketing activities which should leverage.

Working method:
Pragmatic outside in and inside out approach for analysis, planning and execution. Broad oriented and pro- active attitude with hands on mentality, conceptual thinker but without neglecting the details. Adaptive en creative of mind, capable of dealing with changes, but also initiate these. Tenacious and strongly committed, creates enthusiasm by communicating with people throughout the organisation. Key words here are openness, directness en involvement.




Languages

Dutch, English and German excellent in speaking, writing and reading.

Other

Network available in the areas of lead generation, marketing communication and marketing intelligence.
Member of Marketing Executive Centre, PIM en MarkIT, introduction member of American Chambers of Commerce.
Broad knowledge of the ICT industry: markets and its players.
Familiar with the relevant developments within different industries, e.g. finance, telecom and government.
Familiar with concepts and definitions like CPM, CRM, KPI, CPM, BSC, ABC, ERP, open source, SLA, guerrilla marketing, cyber marketing, loyalty marketing, value stream and value network.
Publication in Digitaal Leiderschap and IT Commercie.
Used to give presentations.

In private time social involvement with a regional racing cycle club and the development of a cycling centre, active cyclist, loyal supporter of hockey daughter and cycling son, like COBRA art. Served as a sergeant in the Military National Service.


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